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Wrigley Pension Plan

Wrigley

the problem

The Wrigley Pension Plan Trustees and the Wrigley Company wanted to increase understanding and appreciation of the benefits provided by the Wrigley Pension Plan amongst members. They also wished to encourage a greater sense of ownership and responsibility for retirement planning.

the solution

We decided to create an animated character to tell the story about the pension plan in a series of bite-sized videos.

We asked members what topics they wanted us to cover. The style needed to be different – we needed the videos to stand out and encourage repeat and future viewings. We decided on the ostrich as pensions is a subject which makes so many people bury their heads in the sand.

The videos are part of a larger campaign which included teaser mailings, a pensions handbook, newsletter and dedicated website.

State Pensions from like minds on Vimeo.

Additional Voluntary Contributions from like minds on Vimeo.

Three Steps to Retirement from like minds on Vimeo.