meet the creative minds behind our work

You’ll notice we’ve included our top 3 individual ’strengths’ from the Gallup Strengths Finder test to give you an insight into what we’re really like.

Hi, I'm Danii.

I'm known for...

harmony, responsibility and consistency (I’m the voice of reason and sanity in the office!). Oh, and drinking coffee, I’m pretty good at that. 

By day...

I run my client accounts like clockwork ensuring everyone’s happy, the work is organised and we deliver the best communication for our clients. It’s because of my love of lists. I can’t help it. And yes, I am one of those people who adds things to the list, just so they can cross them off...

But at the weekend I'll be...

walking in my local park with my husband and loopy lurcher Ludo, on my bike training for a ride that said husband persuaded me would be a good idea :), and re-fuelling with a cup of coffee at a local cafe while planning our next trip away.

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  Danii
Hi, I'm Jude.

I'm known for...

positivity, belief and responsibility, and dressing in the dark for the early morning flights.

By day...

I’m a ‘go-to’ expert in many things including communication strategy and working with the team to help our clients meet their goals, and supporting in the leadership of like minds so that we can meet our goals too. I love a varied day – solving puzzles, thinking about what we should be doing next and helping our people to grow.  Every day is different at like minds, and I love that.

But at the weekend I'll be...

at home in beautiful Edinburgh, re-energising and elbow deep in the earth in my garden which I adore.  Or maybe I’m taxi-ing the family around.  Or maybe laughing my socks off with my friends over a glass of wine.

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  Jude
Hi, I'm Tom.

I'm known for...

empathy, being focused, and learning…and avoiding making tea!

By day...

I’m a multi disciplined designer. I like to be involved in a range of projects for like minds using lots of different channels – and I love creating a brand from the ground up and seeing it grow.

But at the weekend I'll be...

keeping my daughters occupied with new lego creations, or outside staring at the moon through my telescope and taking pictures.

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  Tom
Hi, I'm Moira.

I'm known for...

empathy, connecting people and strategic thinking.  

By day...

I’m the conscience of like minds, ensuring that everything we do and say, all our decisions for like minds and the way we work with our clients stays true to our vision to be consistently brilliant and our five principles of living. I also love creating campaign concepts that do something different for our clients and connect with people.

But at the weekend I'll be...

ferrying boys around, going to the theatre (usually the RSC) or curled up with a good book.

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  Moira
Hi, I'm Nick.

I'm known for...

my creative and strategic thinking, building close working relationships and helping people understand life more by putting today's problems into context. I'm also the like minds 'international man of mystery'...

By day...

I spend my time developing new ideas, listening to our clients and talking to people about how we, at like minds, can make a difference to how employees feel about their work, money, career, health and life!

But at the weekend I'll be...

playing or watching football, being a taxi service for our boys, or catching up on box sets of the The Bridge or any Nordic Noir come to that.

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  Nick
Hi, I'm Sue.

I'm known for...

maximizing everything to its full potential, being positive, and strategic thinking.

By day...

I use my experience in pensions to create communication that makes sense to members. There’s no point telling people facts in a language they don’t understand. Let’s make it simple, approachable and understandable. I’m also teabag monitor.

But at the weekend I'll be...

doing loads of stuff. I might be cheering (or crying!) at the football, horse riding, gardening, having fun with friends or simply curled up by the fire with a good book (or with a cool beer in the garden). Oh, and my husband is teaching me to play golf so I’m currently causing havoc at our local driving range. 

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  Sue
Hi, I'm Alix.

I'm known for...

learning, future thinking and creating new ideas. 

By day...

I’m our in-house animation and digital pro, and I’m always researching and learning about new software, tools and ways of doing things. I keep like minds fresh and up to date, and also look after our own brand image. 

But at the weekend I'll be...

enjoying life with my wife and two kids.

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  Alix
Hi, I'm Alex.

I'm known for...

bringing ideas to the table, being inspired by what the future could be and turning thoughts into action

By day...

I give life to serious subjects and ensure we keep things simple in our communication whilst looking after my clients.  As the marketing person at like minds I manage our social media and marketing plans.

But at the weekend I'll be...

with friends and family all over the UK.  I often spend weekends in Brighton, Wales or London.  Sometimes you'll find me at home with my husband. But wherever I am it usually involves some kind of wine tasting!

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  Alex
Hi, I'm Nikki.

I'm known for...

perspective, a passion for learning and using that knowledge to solve problems or develop an idea.

By day...

I spend much of my time writing about pensions and running communication campaigns. I love finding the right words to bring a tricky subject like pensions to life.

But at the weekend I'll be...

playing the piano, reading a history textbook and scrawling notes in the margin, or eating far too much peanut butter. Quite possibly all three at once.

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  Nikki
Hi, I'm Helen.

I'm known for...

strategic thinking, joining the dots and meticulous planning.  I also drink alot of coffee.

By day...

I'll be developiong engagement and delivery plans for our clients that maximise the impact of our communication and working with our design team to bring our words to life.

But at the weekend I'll be...

trying to justify the cost of home-grown tomatoes, (meticulously) planning weekends away and making a mess in the kitchen.

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  Helen
Hi, I'm Tam.

I'm known for...

By day...

But at the weekend I'll be...

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  Tam
Hi, I'm Otis.

I'm known for...

always thinking creatively, striving to develop new skills and designing against the grain… Oh… and my insatiable appetite for music.

By day...

I’m a designer, twisted firestarter, creative idea generator… Wait! Scratch that middle one. Whether it’s conceptualising from start to finish or working collaboratively with the team, anything I can get creative with, I’m on it!

But at the weekend I'll be...

Kickin’ back to my vinyl with a craft can in hand, hitting up tap rooms with the missus and the dog, rotting on Stadia and watching tons of cartoons, cause that’s just the big kid I am.

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  Otis
Hi, I'm Ruth.

I'm known for...

Being a pensions geek and loving the finer details of everything – getting to know pension schemes and their members.

By day...

I’ll be translating pensions gobbledegook into something ordinary people can understand.

But at the weekend I'll be...

Walking my dogs and digging my allotment, probably with my children in tow. And hopefully, cooking together with our produce!

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  Ruth
Hi, I'm Ellen.

I'm known for...

my genuine enthusiasm for Creativity. I am always looking for the next challenge to diversify my practice and bring something extra to the team. 

By day...

I am a Motion Graphics Designer and Illustrator. This generally includes drawing, storyboarding, making things move and bringing Characters to life! In a nutshell, I enjoy taking mundane subjects and turning them into something visually fun and engaging.

But at the weekend I'll be...

socialising with friends, going out for meals that I can’t afford, binging on a whole Netflix series or experiencing a new culture overseas.

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  Ellen
Hi, I'm Nikita.

I'm known for...

Empathy and being positive. Also, for being passionate about proofreading – I find it oddly therapeutic! 

By day...

I’ll be assisting the consultants with their workload, and learning everything I can about communications and pensions. This can be anything from proofreading to writing content. I’m pretty much a yes person. I hate saying no, unless you ask me to do anything mathematical. Words and language are my strengths. 

But at the weekend I'll be...

Spending time with my family, socialising with friends and enjoying the warm weather. But if it’s cold, I’ll be binge watching Netflix or playing Animal Crossing.

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  Nikita
Hi, I'm Lorne.

I'm known for...

Being an internal communications specialist with a real passion for storytelling and helping companies become even better places to work.

By day...

I’ll be producing best in class communications and strategic content over a range of media and channels that is on brand and audience led, helping clients’ staff feel informed, engaged and involved. 

But at the weekend I'll be...

Filming Linlithgow Rose, my local football team, and producing match highlights for their social channels. Or running my little lad across the country for his latest rugby game. Or secretly tweeting about The Beatles. Or binging Selling Sunset on Netflix with my wife. Or watching movies from Hollywood’s Golden Age…

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  Lorne
Hi, I'm Ban.

I'm known for...

thinking outside the box, strategic thinking and taking a pragmatic approach. I’m also always looking for the next innovation in communication.

By day...

I’m translating pensions into English and providing communication expertise for various projects to help engage people so they make informed decisions .

But at the weekend I'll be...

travelling meeting friends, going to concerts, finding local eating and drinking haunts or just hiding away with a good book. Oh And bags – everything about them and dreaming of the day I buy myself the ever classic Chanel bag.

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  Ban
Hi, I'm Robyn.

I'm known for...

inquisitiveness, strategy, taking ideas in new directions and… knowing a little bit about almost everything!

By day...

I’m a designer and artworker. I like to turn big problems into simple solutions - all using the power of design.

But at the weekend I'll be...

wildly alternating between my deep love of bed, biscuits and sleeping in, to enthusiastically learning to swing a sword or playing roller derby (full contact, on roller skates!)

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  Robyn