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Delivering an inclusive engagement strategy
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Which? Employee Value Proposition
Which?
the problem
With a new people strategy and a change of leadership, Which? were reassessing their values and looking to bring one approach and one culture to all three strands of the organisation – consumer, finance and the contact centre. With a vision to bring renewed energy and direction to their work on behalf of consumers, Which? were at the same time developing a new approach to their external brand.?
the solution
Like minds were appointed to connect everything together for employees, and to define and bring the values to life. This meant creating an employee value proposition (EVP) or people promise that would both establish the new ways of working internally and give prospective employees greater insight into what working at Which? is like.?
Like minds worked with senior leaders and employees over six months to engage everyone in the development of their values and their vision for the future. This then fed into the content and themes for their people promise and the creative work we developed to tell the story of the Which? way of life.?
Which? from like minds on Vimeo.
the results
The roll-out of this project is currently underway using posters, video, activities and employee presentations to launch the values and people promise.
“It was a pleasure to work with Moira and the like minds team in the development of the Which? Way of Life. It was a real partnership to take the ideas of the Which? team to create an engaging and modern approach to the employee and employer proposition that can be lived and engaged with by the organisation. It has already had a significant impact in the way the Which? team is working collaboratively together to deliver the ambition and vision of the organisation and has enabled the Which? employer brand to impact internally and externally through our careers site and recruitment offering. Thank you to like minds for all your support.”
Angela Williams,
Group People Director
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